For a guy who always wants to help Cleveland as much as possible, Tuesday night’s events did not represent that and Lebron James should be mad at himself.
During Game 1 between the Toronto Raptors and Cleveland Cavaliers, Lebron was seen jokingly grabbing a beer from a vendor. The vendor smiles and laughs off the moment.
Images and video reached social media and especially Twitter of James holding the Great Lakes Brewing Company’s Dortmunder Gold beer. Great Lake Brewing Company saw a perfect chance to market it and pounced on that opportunity. They posted a few tweets; the one below in the picture was an example of one of them.
The brewery also retweeted a photo of James holding the Dortmunder Gold beer with the caption: “G.O.A.T. with G.O.L.D.” They have now since taken it off from their page.
Players actively in the NBA aren’t allowed to endorse alcohol brands. Beside issues and legalities with endorsements, there’s copyrights involved with the photo as well.
Great Lakes has taken jabs at him in the past during his 2010 off-season move to South Beach.
Lebron even spoke on this.
“And I heard they were the same company that made those ‘Quitness’ beers and now they’re trying to benefit off me this way? Yeah, it’s pretty funny.” -Lebron James on Great Lakes Brewing Co.
He also joked he wouldn’t drink it unless it was red wine.
Lebron is all about his image and has had a clean off the court record. He should have just done and said nothing. Him and his team should have walked a way like grown men, not take money, and not say they endorse it. The Brewery should still be able to use the image as well.
This would boost a Cleveland company and help continue the city moving forward. James doesn’t even really need to worry about anything. Lebron James 2016 Networth was $275 million according to Forbes.
He can survive any legal battles involving negative effects if they did ever happen (they won’t).